Beauty Beneath
the Surface
I’m Jena Kinney — coach, facilitator, and longtime beauty industry insider. For over two decades, I held senior leadership roles in the beauty industry, leading business units inside global specialty chemical companies. Success meant doing whatever it took: pushing harder, doing more, getting it right… no matter the cost.
And the cost was high. I ran on self‑criticism, hyper‑vigilance, and performative effort. I was achieving, but I wasn’t living. I showed up for work while struggling to show up fully in my own life, especially in my relationships. That inner harshness carried tension that leaked into everything, creating distance from the people I loved most.
Subconscious Beauty grew out of that reckoning. It’s the merging of my worlds: the care and creativity of beauty, and the depth of inner work. It isn’t about being perfect. It’s about being real, its about a gentler way to lead, live, and return home to yourself.
The Turning Point
It wasn’t the job. It was my approach. And it wasn’t sustainable.
The shift didn’t happen overnight. My coach spent three years lovingly holding up a mirror to my patterns, my inner harshness and drive at any cost. Eventually, I surrendered—just enough to experiment with another way. The thing that cracked it open: a radical assignment to receive daily loving and acknowledgment from 49 people. Every. Single. Day.
It was vulnerable, awkward, uncomfortable - and completely transformative. That was the beginning of a new relationship with myself. I started choosing joy. I started receiving. I started letting self-love be part of the equation.
That’s what birthed Subconscious Beauty
Subconscious Beauty is about more than glow…it’s about wholeness. It’s about helping ambitious, high‑functioning women stop running on depletion and begin leading from a steadier, kinder place within. Things still get done, with a softer fuel source, one that actually lasts.
It’s for the leader who looks polished yet feels stretched thin. For the achiever who’s tired of hustling for her worth. For the woman who still craves results — but from presence, not pressure. From an energy rooted in softness, alignment, and self‑respect. For anyone ready to feel at home in herself again.
Because the real glow‑up isn’t about appearances — it’s the shift you feel inside.
What I believe
Wholeness: You don’t need fixing — you need to come home to yourself.
Clarity: Your inner critic doesn’t make you stronger; it only makes you smaller.
Soft Power: Softness isn’t weakness. It’s a new kind of strength.
Authenticity: True radiance doesn’t come from what you achieve — it comes from who you are when you stop performing.
A lived practice
I live what I teach. Even in building Subconscious Beauty, there was room for gentleness, flow, joy — and plenty of imperfection. The stumbles, the pauses, and the messy moments are part of what makes this work real. It’s changed how I parent, how I love, and how I lead.
I want that for you, too. Because when you soften — even imperfectly — everything around you grows stronger.
Welcome to Subconscious Beauty. The glow‑up begins within.
Come as you are…
Whether you're curious about an offering or just feel something stirring and don’t quite know why, you’re in the right place.
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